Analytics – The Engine Room of More Successful Sales and Marketing
At SAP we use analytics to deliver unprecedented insights into customer behavior. In turn these insights are driving better decision making, better yields from marketing activities, and improved...
View ArticleDelivering Superior Sales Performance with Predictive Analytics
Can analytics be used to improve sales performance? The answer from Greg Petraetis, head of analytics, SAP North America, is a resounding “Yes”. When Greg first took over his team, which is charged...
View ArticleImprove Reporting Accuracy and Interpretation with SAP HANA, Analytics, and...
Have you ever spent more time trying to understand what reports are telling you than analyzing and interpreting the results? If you have, you’re not alone. At least this is my assessment after talking...
View ArticleSAP runs SAP HANA and Analytics to Improve Business Planning and Performance...
In today’s fast moving business environment, agile planning and analysis are absolutely essential. Companies need the ability to respond fast when business, market or political conditions change. Which...
View ArticleThe Human Face of Big Data Red Carpet Premiere – Powerful Storytelling
People so often think of Big Data in terms of ones and zeroes—the bits and bytes that drive our digital world—but in reality Big Data has a human face in the way it shapes how (more...)
View ArticlePredictive Thursdays: Why SAP HANA and Spark for Big Data Predictive Analytics
Big Data offers analysts and data scientists the opportunity to build more sophisticated and more accurate predictive models than before, but without the right data environment, it’s not easy. It...
View ArticlePredictive Thursdays: Making Big Data Fit the Pace of Business–Some Customer...
No two industries are alike. No two companies within the same industry are the same. But virtually every organization in every market faces two related problems: 1)what to do with all the information...
View ArticlePredictive Thursdays: Machine Learning—It’s Only as Good as Its Application
Forrester Research began tracking predictive analytics and machine learning solutions three years ago. That’s a sudden sneeze since the dawn of computing, yet still so much has changed since then. We...
View ArticleMachine Learning Thursdays: Living in the Age of Machine Learning
The hype machinery is kicking into high gear with all types of vendors touting offerings, and even leadership, in the emerging markets for machine learning and Artificial Intelligence, or AI. According...
View ArticleMachine Learning Thursdays: Can Machine Learning Address the Planet’s Biggest...
Critics have aimed barbs at technology for solving short-term, high-payout problems. To be fair, the critiques aren’t always distorted. While it’s true urban dwellers can hail a ride and order take out...
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